THERE ARE THREE FEARED WORDS in the developed markets, and now they are beginning to rattle nerves in India, too. The China Price. When buyers utter those words, he’s asking you to cut the prices as much as 40 percent, since that likely to be the difference between our prices and that of the Chinese supplier. And it doesn’t matter what we manufacture-it could be chemicals, silk, auto, components, toys, or footwear. The China Price is the new reality that every manufacturer based outside of the Middle Kingdom must grapple with everyday.
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