The world has Facebook fever.Launched just three years ago by Mark Zuckerberg, Facebook has become the "it" company of the tech world. An entire industry has sprouted up around the site seemingly overnight, as everyone from software wizards to marketing honchos rush to figure out how to make money from a user base that has ballooned to 41 million. In May, Facebook opened its software platform to applications from outside developers, preempting every major Web 2.0 competitor. Inside the eye of the Facebook maelstrom, in the company's three-building headquarters in Palo Alto, the mood is calm. The staff size has increased by 50% in the past six months. Facebook's strategy is already part Microsoft and part Google. Like Microsoft, Zuckerberg and his team are trying to build a communications platform (in Facebook's case, a socially based one) upon which other functions can be layered. Like Google, Facebook is dedicated to serving its users first, adhering to a deeply felt philosophy of openness.
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