The consumer needs are indeed changing and the way they behave in the future will be different from what we are used to as an industry today. The key areas the retailers and manufactures has to look into and the consumer expect are:
1.Shopper Dialogue:
Establish and maintain a true two-way dialogue with individual consumers.
Improve your face to the shopper – both in physical stores and online.
Take advantage of emerging technologies.
2Information Sharing:
Be transparent in your information management.
Manage consumer information (personal profiles) effectively.
3.Synchronized Production:
Personalize the offerings – and be able to deliver.
4.Integrated Logistics/ Home Delivery:
Extend the distribution chain to the consumer’s home.
Consider new integrated approaches for streamlining neighborhood services.
5.Sustainability:
Address sustainability in a serious manner – and communicating about it.
6.Company Culture and Behavioral Changes:
Being open to new ways of working – driven by consumers.
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