Here are few examples of firms’, popular business strategies that have pursued them:
•Grow larger (General Electric, AHERF).
•Downsize (Avon, Sara Lee).
•Diversify into new markets (Wal-Mart, PepsiCo).
•Dominate a niche (Starbucks, Jiffy Lube).
•Outsource the production process (Nike, IKEA).
•Integrate the production process (Armani, Tiffany).
•Become the cost leader, even if quality is sacrificed (Kia, Motel 6).
•Become the quality leader, even if costs increase (BMW, Four Seasons Hotels, Samsung).
•Drive rivals from the market (Philip Morris, Microsoft).
•Cooperate with rivals (Philip Morris, Soy).
•Be an innovator (Intel, Philips Electronics).
•Be an imitator (Microsoft, Dell Computer).
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